The $1.80 strategy was devised by American entrepreneur  Gary Vaynerchuk.

Gary’s known for his work in digital marketing and some of his best-selling books include Jab, Jab, Jab Right Hook (2013) and Crushing It! (2018).

His experience and expertise on social media have seen him build a large platform of millions of followers.

He released a video in early 2018 that explained the $1.80 strategy.

What is the $1.80 strategy?

Leave your 2 cents (opinion) on 9 posts for 10 different hashtags.

  1. Put together a list of 10 hashtags related to your niche; hashtags your target audience use.
  2. Go to the search bar, type one in, and press enter.
  3. Instagram will bring up the nine most popular posts at that time for that hashtag.
  4. Your job is to comment on each post, interacting with other users.
  5. Do this for each of the 10 hashtags.

0.02 Cents X 9 Posts x 10 Hashtags = $1.80

By the end, you’ll have contributed 90 comments and spread your name out to a lot of people.

How does the $1.80 strategy work?

When you leave a positive, meaningful comment on 90 posts each day, you greatly increase your engagement within the Instagram community.

What this does over time it massively boosts your profile’s awareness, engagement, and community. The strategy allows you to target a specific audience to grow your reach within your chosen niche.


What to do if you really don’t have time to do it?

We understand that freeing up an hour of time just like that isn’t a simple task – and the $1.80 strategy is time-consuming.

Think about using a tool called Dollar Eighty. This software helps you to manage the $1.80 strategy.

It works in such a way that it provides an easy way for you to engage with others within your niches and community, in a way that provides incentive and rewards (get that IG following growing).

The Dollar Eighty software provides the structure and framework that you need to track your commenting and engagement, and it filters the content you engage with to align with what you really care about.

And, it tracks it too! Keep an eye on the progress bar up the top of your screen to notice when you hit that 90 comment target each day.

The most important feature of this software is Queue Comments.

For most accounts on Instagram, you’ll only be able to make 30-comments each hour. Therefore you can’t do your full Dollar Eighty strategy in one hit. With the Dollar Eighty software, you can queue your comments if you make more than 30 within an hour. Now you’ll never have an excuse not to fulfill your daily 90 comments!