If you’ve spent a while scrolling via Instagram, you’ve got got possibly observed the phrase “link in bio” on some of posts. What does “link in bio” mean, and how do you find a link in someone’s bio on Instagram?
Instagram does not permit users to place hyperlinks to different web sites on their posts. The only place where you can put a link is in the little description at the top of your profile, which is called the “bio”.
What Does It Mean When Someone Says “Link In Bio” On Instagram?
When someone says “link in bio” in an Instagram post, it is a call to action for the user. It invites you to visit their profile and check out the little description, which contains an URL that leads you to an external website.
Instagram has a specific policy on posting links that can lead users away from their website or app. Even though you can post links in your regular posts, users will not be able to click on the URL.
In other words, they will have to copy and paste the link or open another window in their browser and type out the entire thing. Since the advertising space on Instagram is free, it makes sense that they decided to limit it.
The link in your bio is the only clickable one.
Only One Link in Bio Per User
Many influential people and businesses on Instagram include links in their post bios. They use it to promote the latest products and services. However, only one link is available on the bio page, so it’s a good idea to count it.
There are many methods to add multiple links in bio on Instagram.
Getting From Feed to Bio
You’re scrolling through your Instagram feed, come across a cool post, read the caption, and then bam—you’re asked to “head to the link in our bio” for the whole story.
Let’s say it’s a Real Simple post you’re after. In the upper left corner of your screen, you’ll find the circular Real Simple profile photo and account name/handle, “real_simple”. Tap the Instagram handle itself to get to the account bio and post grid. (Tapping directly on the circular profile photo will lead you straight to Instagram Stories—not the bio.)
Creating Your Own Link
If you want to create a “link in bio” for one of your own posts, it’s just as simple. Head to your profile by clicking the icon of your profile photo in the bottom right hand corner of the screen, then tap “edit profile.”
In this new window there will be an option to add a “website.”
That’s where you can copy and paste your shiny new “link in bio.” Tap “save changes” and you are all set, ready to be an influencer!